Instagram is one of the most popular social media platforms in the world. Therefore, it is no surprise that it is also one of the best places for a marketing campaign. However, the downside of Instagram being the most popular marketing platform is that there is a lot of competition. And we are not only talking about competing brands; we are talking about competing for attention. There is only so much attention people are willing to give to any one brand. For this reason, it is important to be precise and materials when you create your marketing campaign and position your brand. That is when have created a complete guide to successful Instagram marketing.
Step One: Establish an Instagram Business Account
Before you look into any advanced marketing tactics or social media marketing tools, the first and most critical step will be to create a business account on Instagram. Instagram allows you to establish either a personal or a corporate account. If you want to promote on Instagram and develop your brand, you need to establish your profile as a brand. Furthermore, if you have a business account, it has its own set of benefits. For example, a business Instagram account has amazing features like the ability to add links to Stories and make Shoppable posts.
Step Two: Set Your Instagram Objectives
Before you begin posting on Instagram, you need to know the main reason why you came to this social media in the first place. Regardless of how popular Instagram is, you shouldn’t go to it for that reason alone. This is because no matter how good a platform is, if you can’t find your target audience there, then it will be useless. In order to make long-term success possible on Instagram, you must have a clear purpose for why you are there. You must also set your goals and objectives accordingly. Unfortunately, there is no way that we can tell you how to do this. Depending on the type of business that you run, the answer will be different.
Instagram is mostly geared toward eCommerce businesses, and that is why you will find so many of these types of businesses here in the first place. However, many other types of business, including selling services, can find success on Instagram. Therefore, if you want to succeed, you must identify your Instagram objectives first and foremost. With this in mind, you will be able to set milestones and measure how fast you’re growing. But, you will also learn what works and what doesn’t.
Step Three: Determine Your Instagram Target Demographic
Before you begin your successful Instagram marketing campaign, you must decide who you will be marketing to. It’s tempting to try and market to Everyone, but it is just not possible. For best results, you need to find your niche and stick to it. Over time, you will be able to expand your target demographic, but at first, you need to start slow. With that said, there are a few things you need to consider when choosing your target demographic. You need to think about their age, where they reside, what gender they are, how much income they have, and possibly, what their hobbies are.
Some of this information may seem hard to find. However, if you keep an eye out for popular events and hashtags relating to your industry, you will be able to find most of what you need. Check out who is using and interacting with these hashtags, as well as their profiles. You should also check your competitor’s followers. Instagram makes it simple to specify your target audience. Now that you have done the preliminary work and know what your objectives are and who your target audience is, it’s time to start with the marketing aspects you need to consider.
Step Four: Perform a Competitive Analysis
Now that you know who your Instagram audience is, you should do a competitive study. This means that you need to look at how the businesses with the same target audience as yours are going about their successful Instagram marketing. You can start by researching your top rivals’ Instagram accounts if you already know who they are. If not, look for comparable accounts by searching for phrases relating to your company and sector. You can just skim through your rivals’ pages to see if there are any obvious patterns. Additionally, you should look for posts that have the most engagement from their audience.
Take note of any specific hashtags that they are using, what the captions are, and how frequently they are posting. You can take this data as a blueprint and a jumping-off point. Additionally, try to find any holes your competitor’s services or products aren’t filling. If you find a void, you can use it to your advantage. For example, you can create engaging Instagram ads that showcase how your company can fill the void that your competitors can’t fill. This will grab attention quickly and allow you to market more effectively.
Step Five: Boost Your Campaigns with Hashtags
Developing a good hashtagging protocol for your posts is just as effective for your Instagram page as using SEO is for a web page. If you Include the right hashtags in your Instagram posts, you will see a boost in your marketing efforts. Hashtags help you reach a more targeted audience while also increasing the reach of your content. Furthermore, if you include hashtags in your content, you will have more engagement from your audience. Recently a study on the influence of hashtags has been conducted, and it was found that the more relevant hashtags a post has, the more engagement it has. However, we suggest that you don’t overdo it. Keep your hashtags below 10 because after the diminishing returns are too low.
Step Six: Make Your Brand Consistent On Instagram
The final thing we will discuss in this complete guide to successful Instagram marketing is consistency. You should make sure that your content is consistent with your image. If you find success in your marketing efforts, keep doing what you’re doing. However, if you notice that your growth is starting to stagnate, don’t change things around all at once. Your audience prefers consistency, so any changes you make should be done gradually and methodically.